Search Reddit for buyer pain, not your product category
Searching Reddit by a SaaS category often leads to other founders building similar products, not people ready to buy. Better customer signals come from everyday phrases people use when they are stuck and looking for a solution.
Useful searches focus on people asking for tool recommendations, asking how others handle a task, or saying they need a service for a specific problem. The main shift is to search for the customer’s pain, not the market label of the product.
Key points
- Category searches may surface more than potential customers.
- often appears in plain problem phrases, not product labels.
- Search for people asking for tools, , or services that solve a specific problem.
- The practical goal is to collect repeated before pitching a product.