Check whether social media work is creating real customer demand
A small has two content admins who are active every day on the brand account, but their work is not bringing clear value to the . Their tasks are mainly follow-unfollow activity, replying to founder content, and posting content that has already been prepared for them. The activity looks busy, but it is not creating leads, clients, or signups.
The owner is questioning whether this is just busy work or whether the concern is unfair. The real issue is whether daily social activity is tied to concrete results, such as people joining the or becoming potential customers.
Key points
- Two admins are active every day on the brand account.
- Their work mainly includes follow-unfollow actions, replies, and posting supplied content.
- The activity is not producing leads, clients, or signups.
- Busy work can look productive while failing to help the .
- tasks should be judged by outcomes, not just activity.