Solo web products need customers, not endless building
For a small web or app business, the first usable version should be built quickly, then the focus should move to finding customers. More building can feel productive, but it stops being the main job after the basic product exists. Early customers usually come from direct manual work, not from .
Mass are less reliable now, while LinkedIn can work better and X may work depending on the audience. Founders should post across public channels, join communities, send direct messages, and choose channels based on where their actually spend time. If the is older professionals, searching for them in Discord communities is probably the wrong move.
PostHog should be installed so the founder can see what visitors actually do on the website. Customer conversations should happen with real people, not be handed off to an LLM, even if the founder has to push past discomfort and play a more outgoing role.
Key points
- Build the first usable version quickly, then shift to getting customers.
- Manual outreach matters more than when finding the first customers.
- blasts are weaker now, and each channel depends on the .
- PostHog can show what visitors actually do on the website.
- Customer conversations should happen with real people, not through an LLM.