Lifto’s first 100 users show the hard part comes after launch
Lifto is a service where show their products through short s instead of still . In about one month, it reached 100 ed , 55 uploaded s, and many actions inside the service. The clearest lesson is that building the product was easier than getting people to actually use it.
came in more often than expected, including problem reports and design suggestions, and it helped improve the product. Building a community turned out to be harder than building the itself. Getting someone to upload their own product is one challenge, but getting them to watch, like, and comment on other ’ demos is a separate problem.
Early use also supported the idea that short s explain products better than .
Key points
- Lifto uses short s to help present products.
- It reached 100 ed and 55 uploaded s in about one month.
- Getting people to use the product was harder than building it.
- such as problem reports and design suggestions improved the service.
- Community behavior needs extra work because uploading and interacting are different actions.