Build a different experience, not just a copy of a winner
AI has made it easier for people to create new web services and apps quickly, so many eas now look like copies of companies that already succeeded. Copying a proven business can be a serious business method, but simple imitation does not create a strong reason for customers to care. Anthropic is not just another OpenAI because its goals, structure, and direction are different.
is not simply the next Google because it changes the search experience instead of only repeating the old model. The sharper question is not only “what product should be built,” but “what different experience will people get.” A can feel different even when the broad product category already exists, such as when access is limited to a specific school email group.
Key points
- AI makes it faster to create new services, which also means more similar products appear.
- Copying a successful business can work, but pure imitation gives customers little reason to switch.
- Anthropic versus OpenAI and versus Google are used as examples of similar areas with different goals and experiences.
- The main idea is to design a different , not only a different product label.
- s can apply this by serving a smaller customer group in a more specific way.