Restaurant ordering SaaS passed €20,000 in direct orders in under a month
Takeasy is an online ordering system for independent restaurants. Many restaurants already have their own websites, but customers often leave those sites to order through Uber Eats or Deliveroo, which can cost the restaurant up to 30% in commission. Takeasy lets customers order directly from the restaurant’s website, so the restaurant can keep more money and own the customer relationship.
In less than a month after launching with its first restaurants, Takeasy handled more than €20,000 in direct orders. The main lesson is that restaurant owners care less about feature lists, the tech stack, or whether AI is involved. They care about saving money, getting more direct orders, making the tool easy for staff, and keeping customers away from .
For a product, customer conversations should come before coding, and simple workflows matter more than a complex dashboard.
Key points
- The is independent restaurants with websites but weak direct ordering.
- The pain is concrete: can take up to 30% of each order.
- Takeasy’s first restaurants generated over €20,000 in direct orders in under 30 days.
- Restaurant owners cared most about savings, more direct orders, staff ease, and customer ownership.
- The practical build lesson is to talk to customers first and keep the product simple.