A small SaaS reached 100 Google clicks a day with comparison content

Swetrix, a B2B SaaS, reached about 100 clicks a day from . It made 30 to 40 free tools for its niche and got a fair amount of traffic from them, but much of that traffic was low quality and brought almost no . Free tools may help with visibility and mentions inside , but they did not clearly drive revenue in this case.

Comparison and recommendation pages worked better, such as “A vs B,” “A vs Swetrix,” and “Top 10 services for a specific niche.” Because the site already had high , it was easier to rank for those searches. These pages also brought more relevant visitors and seemed easier for to cite when people asked which tool they should use.

Key points

  • Swetrix reached about 100 clicks per day.
  • The founder built 30 to 40 free niche tools, but they brought little .
  • Comparison and recommendation pages brought more relevant traffic.
  • High made it easier to rank for targeted search terms.
  • may cite when people ask for product recommendations.
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