A client may still sign even if you ask them to wait

A new was ready to move ahead and asked if the work could start the next day. Earlier in the , the answer would likely have been yes because losing any opportunity felt risky.

This time, the workload was already full, so the was told the project needed about two weeks before it could get proper . The deal seemed lost after the call, but the came back two days and agreed to wait.

The main shift is from fearing lost work to worrying more about taking on work that cannot be delivered well. When time is already full, the practical choice is whether to squeeze the in, ask them to wait, or send them to someone else.

Key points

  • The wanted to start the next day, but the asked for about two weeks.
  • The earlier instinct would have been to accept immediately out of fear of losing work.
  • The ed two days and agreed to wait.
  • The priority changed from winning every job to delivering work well.
  • When time is full, the are to make room, ask the to wait, or refer them elsewhere.
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