A working SaaS product still needs a real sales path
A founder built a product for distributors and s that analyzes sales data. It finds customers who are buying less or may stop buying before the sales team notices. The product works, and the business problem has already been checked as real.
The hard part is selling it. The founder focused on building and did not think enough about how customers would be reached and convinced to buy. The experience now feels like learning a completely different job from coding.
For starting a business, the main lesson is that building a useful product and getting people to pay for it are separate skills.
Key points
- The product is a tool for distributors and s.
- It spots customers who are reducing purchases or likely to leave.
- The technical product works, and the problem has been .
- Selling is now the main obstacle, not coding.
- need to learn sales as a separate skill when building a business.