Start with one clear customer, not a broad market
An early product becomes clearer when it starts with one specific kind of customer instead of a broad market or large customer group. “A product for ” is too wide and can make the problem and vague.
“A doing a specific task at a specific company” gives a sharper picture of who the product is for. Building too broadly can waste years because the product may not match a real customer’s actual problem.
Key points
- Start with one concrete customer, not a broad market label.
- A “tool for ” is weaker than a tool for a specific with a specific job.
- A narrower customer picture makes feature choices and messaging clearer.
- s can reduce wasted by narrowing the first target.