Market where your customers already spend time
Content may look ineffective when it is being posted in the wrong place. Reddit is useful for research because it shows how people talk, what they care about, and what problems they discuss.
But if the product is meant for customers who are unlikely to discover or buy through Reddit, such as many middle-aged women, , , or TikTok may be a better fit. Every niche has its own places where customers spend .
often prefer customers to come to the channels they already use, but usually works the other way. If customers are on , learn ; if they are on , spend time there; if they are on Reddit, then Reddit makes sense.
Key points
- Check whether the channel matches the customer before deciding content does not work.
- Reddit can be strong for research, but it is not always the right sales channel.
- Different niches gather on different .
- should go to the customer’s existing , not wait for customers to find them.
- Learning the right platform may matter more than making more posts.