Cold outreach should start with the customer’s problem
Early-stage s often weaken by leading with the product instead of the buyer’s problem. Many pitches now start with AI, but the person who might buy may not care about the technology itself. A car lot owner is more likely to care about a CRM that fits the than about AI as a concept.
Even that need may not feel urgent, or it would probably already be getting fixed. has to speak to the person who can actually buy, in words that make them feel understood. The opening should be specific to the customer’s situation, not centered on features or an AI agent.
A pitch that starts with a “new agent” may not move someone who does not understand or care about that kind of tool.
Key points
- Lead with the customer’s situation, not the product description.
- AI language can make a pitch feel less relevant to a non-technical buyer.
- The buyer wants a clear fix, not a lesson about the tool used to build it.
- should target the person who can make the buying decision.
- Specific messages are more persuasive than broad feature pitches.