Why a paid baby prediction SaaS is becoming free
A small web game made for an upcoming baby is moving from paid SaaS to fully free. The game lets family and friends guess the baby's birth date, weight, and height, then shows everyone's guesses on one shared prediction wall. Parents create a game and share one link, while guests can join without making an account. The first pricing model was freemium: 5 guesses were free, and unlimited guesses cost a one-time €4.99 payment.
The launch setup was complete, with a , live , automatic emails, and for the whole path from visit to payment. The was tested with a real card by paying €4.99 on purpose. After launch, revenue was €0, and the only checkout was that self-test. The product was also easy to copy, because today's AI tools could help a developer rebuild something similar in a weekend, and at least 5 free already existed.
The biggest issue was the paywall. Each game can bring in 10 to 30 guests, but the sixth guest used to hit the payment step, which weakened the growth loop. Charging strangers for something originally made for a personal family moment also felt wrong, so the product is becoming 100% free this week.
Key points
- The product is a baby prediction game for birth date, weight, and height guesses.
- Parents create one game link, and guests can join without an account.
- The first model gave 5 free guesses and charged €4.99 for unlimited guesses.
- Revenue after launch was €0, apart from the creator's own test payment.
- The paywall blocked invited guests and weakened the product's natural growth loop.