SaaS tools should fit the workflow, not just pages

Many SaaS products are built around separate pages instead of the way work actually happens. A user may need one page for customer information, another page to dispatch a technician, another page to create an invoice, and another page to check .

The still works, but the user has to stop, move somewhere else, finish a small task, and then remember what they were doing before. When this happens hundreds of times a day, the mental switching becomes part of the job.

This page-and-menu model may mainly exist because web apps have copied the same for about 20 years. A better direction is to let needed actions appear inside the current instead of turning every task into a separate destination.

Key points

  • apps often split customer data, dispatch, , and into separate pages.
  • Separate pages can make users repeatedly stop and rebuild their mental place in the task.
  • Many web apps may be copying an old page-and-menu without questioning it.
  • Small SaaS builders should design around the user’s real before adding more screens.
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