Your competitor may be a free workaround, not another app
When building a , comparing only similar apps can point attention at the wrong target. A small Mac tool for or presenting is the example. It helps direct attention on screen with live zoom and highlighting.
The real alternatives people already use are not usually paid apps. They are free such as shaking the mouse so the cursor becomes easier to see, using Zoom annotation arrows, or verbally guiding people to the right part of the screen. In that situation, more features do not automatically win.
The product has to be clearly better than the free , enough to overcome . The likely customer is not always shopping for software; they may simply be someone who has learned to tolerate a small repeated annoyance.
Key points
- Similar apps may not be the real competition for a small product.
- The example product helps people highlight parts of the screen while recording or presenting.
- Existing free include cursor shaking, Zoom arrows, and spoken directions.
- A product must beat the free habit by enough to justify changing behavior.
- The may be tolerating a daily annoyance rather than actively searching for software.