Build an audience before the product, not after launch
After Mycro, a weight loss app, reached , the hard part turned out to be getting people to care and sign up, not building the app itself. Product work felt familiar and comfortable, while , , and being visible felt much harder.
The better path would have been to write about the weight loss problem earlier, talk with people trying to lose weight, test messages, and learn what made someone willing to sign up for updates. Building for months first and only then asking how to get users creates a painful gap.
building should happen while the product is being built. Younger builders and first-time should not wait for v1.0 before they start finding interested people.
Key points
- Mycro is a weight loss app that recently reached .
- The main challenge was and , not coding the product.
- Talking to potential users should have started before the app existed.
- Messaging should be tested before launch to see what makes people sign up.
- building should start before v1.0, not after it.