Find a market by studying gaps in competing products
When it is unclear who will buy a product, start by examining a similar . The central claim is that a com product or service already exists roughly 999 times out of 1,000. Study what it offers, who uses it, and how your product would be similar or different.
Existing customers may like one feature but dislike another, or they may object to the price, brand, or owner. Those dislikes can reveal an opening for a new product, with an that already exists rather than one that must be created from scratch.
Key points
- Begin with a similar product or service when the is unclear.
- List the important similarities and differences between the existing offer and yours.
- Look for complaints about , price, , or the owner.
- Use a clear customer dislike as a possible opening for a new product.
- Start with the existing around competing products.