A First Customer’s Cancellation Exposed the Product’s Core Problems
The of a small job-search service created a but asked to delete her account a few days later. Her results included jobs from the wrong country, unsuitable job titles, and too few openings in her field.
The operator improved how job titles were read and matched, added a strict country , and expanded c for her type of role. Her results then grew from about 50 low-quality matches to more than 200, including 30 rated around a 90% fit.
The operator explained the changes and offered several free months, but it was too late to keep her. Following the customer’s actual journey still revealed serious first-use problems and led to a stronger product.
Key points
- The requested account deletion within a few days.
- Her matches had the wrong countries, poor job-title fit, and weak c of her field.
- The operator added a strict country and improved job-title and role c.
- Results rose from about 50 low-quality matches to more than 200, with 30 near a 90% fit.
- Free months did not recover the customer, but her cancellation exposed the most urgent product fixes.