Open-source tool predicts when onboarding problems may drive users away
Rejourney is an tool that analyzes real to find where people may struggle during signup or their first use of a website or app. It grew from an app with roughly 5,000 users that lost about 340 people because of small interface and onboarding problems.
were needed to bring some of those users back. To use it, an operator installs an SDK in a web JavaScript, Swift, or app and marks important actions such as completing signup or buying a .
Rejourney then connects the order of each user's journey with touches, scrolling, swipes, repeated frustrated taps, and other selected data to identify signs of trouble. The available details do not include measured prediction accuracy or evidence showing how much it reduces user loss.
Key points
- About 340 of roughly 5,000 users were lost after confusion with onboarding and the interface.
- The SDK supports web JavaScript, Swift, and apps.
- Operators must mark important actions such as completed signups and purchases.
- It examines touches, scrolling, swipes, and repeated frustrated taps in the order they happen.
- The is public, but no prediction accuracy figures were provided.