For solo software founders, marketing should start before launch
for -based online software should begin while the product is still being shaped, not after it is finished. Waiting until launch can leave basic questions unanswered: exactly who needs the product, why the problem is urgent enough to pay to solve, and which message will stand out from competing offers. Before building the core system, conversations with potential customers, a simple product page, and useful content can test whether exists.
The words customers use to describe their problems should also influence the first-use experience and decide which are built first. Promoting the product during development can gather an early that helps shape it, reducing the risk of discovering the market’s response only after months of work.
Key points
- Do not postpone until the product is complete.
- Talk with potential customers before development to confirm the problem is real.
- Use a simple product page and useful content to .
- Let customer language guide the first-use experience and feature priorities.
- Build an early during development to reduce launch risk.