Dropping “cheap and fast” to attract better MVP clients
A development shop that builds MVPs for has stopped promising to save clients time and money because nearly every uses the same pitch. In its experience, “cheap and fast” attracted with the smallest budgets, the most worry about spending, and often weaker ideas.
These buyers compared quotes closely and could leave over a $500 difference. The preferred clients have strong ideas and are trying to raise money; they care more about a polished product that investors will take seriously than saving a few thousand dollars.
For them, a cheap price can signal cheap work. The shop has therefore moved to a higher-priced, quality-first offer focused on building the strongest possible version of the product, but it does not yet know whether the change will work.
Key points
- The old promise to save time and money sounded much like ’ offers.
- Clients seeking cheap and fast work tended to have smaller budgets and greater price concerns.
- Some price shoppers could switch over a difference of only $500.
- The desired clients were raising money and cared more about a polished MVP than saving a few thousand dollars.
- The new offer leads with product quality instead of low cost.