One shared call helped sales and marketing work together

A owner held a first one-hour call with a new and manager together. The manager learned what was happening in sales, while the heard what was planning.

The owner spent more time listening than speaking as both roles joined the same discussion. It felt more coordinated than passing work from one person to the next, so the owner is considering making joint calls the normal way of working.

Key points

  • The owner, , and manager joined one hour-long call.
  • learned about sales activity, while development learned about upcoming plans.
  • The owner listened more than they spoke.
  • Working together felt more aligned than handing tasks from one person to another.
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