Explaining the benefit raised account creation by 36%
At the sign-up screen, 67% of website visitors and 56% of people checking out the app left without creating an account. Adding Google and reduced the problem but did not remove the barrier. People can read one book summary without logging in and are asked to create an account when they want premium features.
A several-week A/B test split thousands of people evenly between two messages. One simply asked them to create an account, while the other explained that an account would keep their , highlights, and progress from being lost. The explanation increased account creation by 36%, with .
The working theory is that made people more willing to sign up. The next planned test will invite people to join thousands of lifelong learners building a daily reading habit.
Key points
- The sign-up screen lost 67% of website visitors and 56% of people checking out the app.
- Google and helped but did not fully solve the problem.
- One book summary is available without login; an account is required for premium features.
- Explaining what the account saves increased account creation by 36%.
- Thousands of people were split evenly between the two messages for several weeks.