Real customer talks can beat a large waitlist
Collecting many emails for a does not prove that people truly need a new product. Hundreds of emails from , Reddit, Twitter, or can look promising, but many of those people may not care enough to use the product after launch. A better goal is to find people who really have the problem the product is meant to solve.
Each signup can become a direct conversation about the problem, what the person uses today, what is missing from that current setup, and whether they would pay for a better solution. Twenty real conversations can be more useful than 500 random emails when deciding what to build and who to serve.
Key points
- A email count can be a , not proof of demand.
- People may sign up from , Reddit, Twitter, or without becoming users.
- The stronger signal is talking to people who truly have the problem.
- Useful questions cover the problem, current tools, missing pieces, and willingness to pay.
- Twenty real conversations may teach more than 500 random emails.