Build startup email automations in money order
A small web or app business should build in the order that protects revenue, not in the order that sounds most common. should come first because it can bring back money that was already close to being earned but was lost because of expired cards or payment errors.
Trial-ending reminders should come second because many people decide near the deadline, and a reminder three days before the end can save users who might otherwise leave by accident. should come third because they help new signups reach the point where they understand the product’s value.
Welcome emails can come last. They are common, but the claim is that they matter less than the other three for direct revenue impact.
Key points
- Set up before other email flows.
- Send trial-ending reminders about three days before the deadline.
- Use to help signups reach the product’s real value.
- Treat welcome emails as lower priority than revenue-saving emails.
- Build by likely money impact, not by popularity.