A breathing app loses 75% of users before a session ends
Quietflame is an iPhone breathing app with guided breathing, scenes, and sounds. Over 14 days, 42 people started a breathing , but only 10 finished it.
About 75% left before completing the . The unclear part is whether people dislike the scenes, the music, the breathing flow, or whether the app does not match what they expected.
Weekly was also low, moving through 11%, 9%, 7%, 5%, and 5% or lower. Daily did not make people use the app regularly.
Key points
- 42 people started a breathing in 14 days, and 10 completed it.
- Roughly 75% dropped out before the ended.
- Weekly fell from 11% to around 5% or lower.
- Daily did not create regular use.
- The next useful check is where inside the people leave.