User problems that numbers alone can miss
can show what users do inside a product, such as where they click or where they stop. They often do not show what users feel, what confuses them, or why a step feels hard.
Some of the biggest problems only appear in customer conversations, , or direct . Product owners need to look at both behavior data and the words users share.
Key points
- shows user behavior, but not always user con or frustration.
- Customer conversations, , and can reveal hidden problems.
- Small product owners should review both numbers and user words.
- The key question is not only where users stop, but why they stop.