Customer calls can beat weeks of feature building

Small SaaS founders can spend weeks making features from guesses instead of real . Shipping code can feel productive, but a short 15-minute talk with a customer can sometimes reveal more than several days of development. The main issue is how much time founders spend speaking directly with customers each month.

can also change the roadmap when it shows that the product is solving the wrong problem or missing a more urgent one. The practical challenge is finding a steady balance between building the product and learning from users.

Key points

  • Building from can waste weeks.
  • A short customer conversation can reveal more than days of coding.
  • s should track how often they talk directly with customers.
  • can change the .
  • The goal is to balance building with learning from real users.
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