Finding first customers can be harder than building the product
For solo in India, the hardest part may not be building the product but reaching the s. The problem becomes sharper without a large audience, an ad budget, sales experience, or warm contacts in the target industry.
A tool for Indian SMBs worked well, but finding people who would actually pay took far more effort. The process involved manually collecting leads from 99acres, sending , making calls, and contacting real estate agents in Facebook groups.
It took weeks before any money came in, and much of the work felt like guessing. The practical question is how s can find their first 10 customers, learn what does not work, and make the early less painful.
Key points
- Getting s can be a bigger bottleneck than building the software.
- No audience, ad budget, sales background, or warm network makes distribution much harder.
- The example product was a tool for Indian SMBs.
- Early outreach used 99acres, Facebook groups, , and phone calls.
- The first revenue took weeks, and the process felt uncertain.