Customer relationships can become a real growth channel
A review of this year’s clients showed that 10 new clients came from past client recommendations or from people who had seen good work and mentioned it to others. This review should have happened earlier, but heavy workload delayed the client-by-client check and data . In February, only 5 clients were still active.
During the prior four months, work had focused on building to automate manual work inside the company and reduce the load on the team. The main lesson is that relationships are not just nice to have; they can directly create new business.
Key points
- 10 new clients came through past clients or people who valued the work.
- Only 5 clients were active in February.
- Client review and data were delayed because of workload.
- About four months were spent building to automate manual work.
- Strong client relationships can turn into concrete new business.