Stop endless research and test if the pain is real
A SaaS idea based on a travel problem is stuck in early because desk research, mapping, and market analysis keep repeating without a clear decision. The main question is whether the problem is painful enough that people will spend time or money to fix it, or whether it is only a small inconvenience.
Bigger and louder solutions in the market may hide whether this narrower problem is real. need to separate polite interest from urgent need.
Strong should focus on what people have already done: whether they faced the problem before, how they tried to solve it, and whether they paid, waited, or worked around it. The core risk is building a “vitamin” that feels nice to have instead of a “” that solves a problem people already want fixed.
Key points
- The idea is stuck in repeated desk research instead of real-world .
- A problem still needs proof that other people feel the same pain strongly.
- Interviews should test past behavior, not collect polite feature opinions.
- The market may be too niche if only a small group feels the problem strongly.
- A “” problem is more promising than a “vitamin” feature.