A narrow customer group made the product and ads work better
An eighth product is now getting steady use, with about 10 to 15 users a day. Some users are paying, while most are still on a . Earlier startup attempts failed because they were built for everyone, or at least for a very broad .
This product focuses on a small group: plumbers, electricians, and other home service . That narrower focus makes the value easier for the right customers to understand. The ads are unattractive to almost everyone, but the small number of people who click already know the tool is meant for them.
This keeps ad spend low while sending stronger potential customers to the site.
Key points
- The product is getting about 10 to 15 users per day.
- Some users are paying, but most are using a .
- Earlier products failed after targeting too broad an .
- The current product focuses on plumbers, electricians, and other home service .
- Narrow ads can reduce wasted clicks and bring in more relevant .