Using Claude Code and Codex to build simple GTM automations
You do not need to write code yourself if you can clearly describe the job to a like Claude Code or Codex. The method uses where the names inside brackets can be swapped for the tools you actually use.
For example, Discord can become Slack, HubSpot can become Attio, and Fireflies can become Otter. The basic pattern is the same for each : something happens, the data is cleaned, a decision is made, and the result is sent somewhere useful.
One example is a script that checks new Substack subscribers every morning, adds extra details with Apollo, scores them against your , and sends strong leads to and HubSpot. It also saves already processed people in SQLite so it does not repeat work, and cron can run it daily.
Key points
- Claude Code or Codex can turn a plain-language prompt into a first .
- Bracketed tool names can be swapped to match a maker’s own workflow.
- The pattern is: event, clean data, decide, then route the result.
- A newsletter subscriber scraper can score new subscribers and send good leads to and HubSpot.
- SQLite can prevent duplicate processing, and cron can run the script every day.