A SaaS got signups, but lost everyone at the first step
A SaaS operator built a developer product that bundles common backend needs such as login, customer , , , and . The product is built with React and Next.js, and the same code already runs inside four of the operator’s own live products. More than 100 people showed interest, and 10 people received direct personal access, but none of them created an organization inside the product.
Some signed up with fake emails and never returned. The real problem was not getting more people to the product. Right after signup, users saw a “create your organization” popup before seeing what the product could do.
They left at the first form because they had experienced no value yet. Signups looked like progress, but the more important number was how many people reached the first meaningful action after signup.
Key points
- More than 100 people showed interest, but was zero.
- Ten people received direct access, but none created an organization.
- The product asked users to create an organization before showing any value.
- Signup counts felt positive, but they hid the real .
- Fixing the first-use flow mattered more than getting more reach.