First 5 paying customers came from an unexpected community
A app launched on Reddit with a free giveaway. The offer included 50 s and 500 three-month licenses, and the Reddit activity reached more than 20,000 views with hundreds of comments. One person complained that the lifetime offer was not clear enough inside the original message, which led to a long and draining back-and-forth.
The app maker still gave that person because they had spent time testing the app and giving feedback. A few days later, that person shared the app in a Facebook the app maker did not know about. That one share brought the first 5 .
The practical lesson is that can come from places that were not planned in advance. The hours spent answering comments, fixing bugs, responding to questions, and helping people did not directly create sales at first, but they helped one person decide to spread the product elsewhere.
Key points
- The app was launched on Reddit with 50 s and 500 three-month licenses.
- The launch activity reached more than 20,000 views and hundreds of comments.
- A frustrated conversation still ended with the person receiving .
- That person later shared the app in a Facebook .
- The share led to the first 5 .