Track paying users, not just signups
It can feel natural to judge s by how many new accounts they bring in. Reddit posts, Twitter activity, and small Google Ads tests may make one channel look like the clear winner if it creates the most signups with the least effort.
But the picture can change when signup records are matched against in Stripe. A channel that brings many signups may produce very few real customers because it attracts people who only want a free account and then leave.
A smaller channel that seems weak by signup count may bring the highest share of people who stay and pay. For a , the practical work may be as simple as using a to compare what analytics reports with what Stripe shows.
Key points
- A high-signup channel may still bring few .
- Free users can make a weak channel look successful.
- A smaller channel may be better if more people from it pay and stay.
- s can compare signup sources with manually.
- Channel decisions should be based on and revenue, not signups alone.