Solo BusinessImportance: Medium
Customers care about their problems, not your startup
r/SaaSJun 23, 2026 · 19d ago
People do not care about a startup just because it exists. They care about fixing their own problems.
Product features, , and are not the main thing customers respond to. A should explain the pain it removes before it talks about what it built.
Key points
- Customers care more about their own problems than about a startup.
- Feature lists and should not be the center of the pitch.
- Saying a product uses is not enough by itself.
- Product messaging should start with the customer’s pain and the outcome.