The real problem may be after signup, not reach
A niche AI app for and design has grown mostly through social media. It has about 700,000 followers, but only 750 people have signed up and 85 have become . About 130 people signed up but never reached the point of properly using the product.
Others used all their free without paying, or did not clearly understand how to get value from the product. The was recently redesigned, and the now includes better examples and guidance. The next goal is to convert roughly 650 people who already showed interest before spending more effort on new audience growth.
Possible actions include emails, discounts, more free credits, tutorial videos, personal outreach, and webinars. The main question is how to find the real leak in the path from signup to paid customer.
Key points
- The product is a niche AI app for and design.
- Social media reach is large, with about 700,000 followers.
- Only 750 people have signed up, and 85 are .
- About 130 signups never activated the product.
- The founder is considering emails, discounts, extra , tutorials, personal outreach, and webinars.