Users may leave because they think your product is neglected
usually leave a small web or app product for three main reasons. The product may not work well, which is a product problem that needs fixing. The product may work, but the price or the needed to use it may become too high.
may also feel that the maker has stopped caring about the product. That third reason can quietly hurt because may see no updates and assume the product is abandoned. The figures given say average products keep 39% of after the first month and 30% after three months.
Top products keep 66% after the first month and 56% after three months. The practical difference is active communication, such as , update notes, and feature announcements. If do not know a feature exists, they will not use it, and who adopt three or more are more likely to stay.
Key points
- leave because the product fails, becomes too costly or complex, or feels neglected.
- Average products are said to keep 39% of after month one and 30% after month three.
- Top products are said to keep 66% after month one and 56% after month three.
- who adopt three or more are more likely to stay.
- , update notes, and feature announcements can make a small product feel alive.