Let people try your product before asking for an install
Small web and app products can lose people when they ask for an install before showing real value. , trailers, and store pages can help, but they do not prove the product feels useful or fun as quickly as direct use. In this case, the website is the game itself, not a .
There is no account, download, or waitlist, and people can start playing in about 3 seconds after opening the link. The web version works well for discovery because it has very little friction. The are better for and retention, but the install prompt needs balance.
Pushing the app too hard can feel low quality, while asking too softly means most people never move over. Over the last quarter, the web version reached 19,000 , 11,000 in the last 30 days, 2,200 in the last 7 days, 123,000 views, and 1,500 installs.
Key points
- Asking for an install before people understand the product creates friction.
- A website can act as the usable product instead of a page.
- The web version is useful for discovery because people can try it quickly.
- can be better for and retention.
- The quarter brought 19,000 web and 1,500 installs.