Early customers can become a small SaaS product’s best marketing
Early customers form the base of a SaaS . When a product solves their problems better than they expected, those customers can become strong supporters.
Real recommendations and can work better than over time. A product that people want to talk about can get customers to help spread it without being asked.
Key points
- Early customers are the foundation of a SaaS .
- A product that beats expectations can turn customers into advocates.
- can be stronger than over the long run.
- A product people like talking about can promote itself through users.