In the AI era, an audience may matter more than shipping fast
The central claim is that code alone offers little lasting advantage now that AI can produce it quickly. The leaked of Claude rtedly caused no clear harm to Anthropic, which is used as an example of why access to code does not equal a defensible business.
Releasing product after product is not enough; also need a loyal audience that cares about them and what they create. Levelsio is presented as an example after spending about 10 years building 600,000 followers and reaching $3 million in ARR.
Marc Lou is also credited less for the number of products he released and more for and attracting to himself and his work. The practical advice for both experienced and is to use each launch to build an interested following, not to treat shipping as the goal by itself.
Key points
- Do not measure progress only by how many products you release.
- Use launches to build a group of people who want to follow and try your work.
- Levelsio is cited as building 600,000 followers over roughly 10 years and reaching $3 million in ARR.
- can connect to both the maker and the product.
- AI can speed up development, but it does not automatically create trust or demand.